There is considerable evidence – and probably much more that goes under-reported – of high levels of student non-response rates to surveys within higher education. Several reasons have been identified as pivotal, including: those students with a record of lower performance are less likely to respond; those not appreciating the relevance or ‘salience’ of a survey are also less likely to respond; students experiencing what is known as ‘survey fatigue’ i.e. being over-surveyed will also be far less likely to engage. Put those three aspects together and a perfect storm of non-response is created. And yet, we still see surveys as a robust way of gathering useful evidence and they often dominate as a research methodology involving students….
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