‘How to be a survey whisperer’: Using cognitive interviewing to explore interpretations of questions

At the Advance HE Surveys and Insights Conference 2021, Alan Donnelly and Caroline Heaton led a workshop that was based on their work of applying cognitive interviewing techniques to examine students’ interpretations of, and responses to, items in the development of the Module Evaluation Questionnaire used at Sheffield Hallam University. Cognitive interviewing refers to a set of techniques used to assess the ways in which individuals mentally respond to survey questions.